Create a persona for each segment. Each persona should contain at a minimum (1) A segment name; (2) A picture or pictorial representation; (3) A description (expectations, profiles, highlights, etc.)

The description can be a story, a set of charts and summary figures, or (even better) a combination of both.

Tip: Enginius displays (in red and green) when some variables are significantly above or below the rest of the population. Color-coding highlights departures from the means, not importance in absolute terms. For instance, remember that a segment might have proportionally more international candidates (departure from the average, indicated by a green indicator) yet still be mostly French (low average in absolute terms). The same remark applies to segmentation variables.