Create a Persuasive Memo With Business Improvement Suggestions Go to Persuade Caf using this link: http://www.bizcominthenews.com/persuadecafe/ (Links

Create a Persuasive Memo With Business Improvement Suggestions

Go to Persuade Café using this link: http://www.bizcominthenews.com/persuadecafe/ (Links to an external site.).

• Review the information in the left column of the cover page.
• Review the video and presentation.
• Review the "About PersuadeCafe" information in the area at the top of the page.
• Review the "Survey Results" information in the area at the top of the page.
• Review the "Executive Profiles" information in the area at the top of the page.
• Write a persuasive memo presenting your recommendations for their business improvement program.
• Determine which executive should receive the memo; understand your target audience.
• Gather evidence to support your recommendation (above).

Answer rating: 100% (QA)

To Christopher OConner and Jacqueline Marcus From Your Name Date 29 September 2020 Subject Business Improvement programme Firstly I am grateful to you for giving me opportunity to offer our suggestions for business improvement programme It is unfortunate to know that the revenue and stock prices of company declined in last financial year There are various areas which require urgent attention These weaknesses can be converted into opportunities with careful planning and execution These are some of the suggestions Competitive advantage The Persuade caf needs a competitive advantage to survive this competition Create unique customer experience which is difficult for competitors to replicate Refresh the menu with new tastes and flavors for product differentiation The speedy and efficient service with core focus on customer satisfaction will create service differentiation Cleland 2019 Employee training Set SMART specific measurable actionable relevant and timebound goals and communicate them clearly to employees The reward policy should include both financial salary bonus and nonfinancial incentives such as career advancement opportunities employee awards recognition A waiter should be able to reach store manager position with hard and efficient work OHara 2017 Focus on job enlargement to make the jobs engaging for employees Instill a sense of ownership in employees and ensure worklife balance Customer service training to create unique customer experience The satisfied and happy employees are key to customer satisfaction The workenvironment should be open and trustbased The managers should follow democratic style of leadership and share all information with employees Set up employee suggestion ... View the full answer