Question: Create a positioning statement for the most attractive target segment you have identified for Kameda Crisps (note: we discussed positioning statements in the Red Lobster

Create a positioning statement for the most attractive target segment you have identified for Kameda Crisps (note: we discussed positioning statements in the Red Lobster case). Positioning helps a brand to determine its unique selling point. Your \"positionng statement\" should include the following four elements: \"For (the selected target segment), Kameda Crisps is (single most important claim, which should be the unique selling point) among all (alternative products / competitors) because (single most important support of the claim).\" In addition, in a couple of sentences briey explain your rationale for the selected unique selling point
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
