Question: create a positioning statement for the Under Armour (UA) brand. Describe and evaluate in detail at least three drivers of UA's initial brand-building success from

create a positioning statement for the Under Armour (UA) brand. Describe and evaluate in detail at least three drivers of UA's initial brand-building success from its origins.

create a comprehensive SWOT Analysis for UA with at least: 3 strengths, 3 weaknesses, 2 opportunities, 2 threats.

If you were part of the marketing team, what are thethreemost imporatnt recommendations for UA to return to fast growth. Please provide as much detail, supporting evidence and rationale as possible.

Discuss how each one takes share (business) from direct and indirect competitor(s) and why.

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