Question: Create a Research proposal based on the following research based case study Tech Innovators, a leading technology solutions provider, is venturing into the Indian market
Create a Research proposal based on the following research based case study
Tech Innovators, a leading technology solutions provider, is venturing into the Indian market to capitalize on its vast potential. Motivated by the techsavvy population, dynamic business environment, and government support, the company aims to align with India's digital transformation. The company will adopt a customercentric approach, conducting market
analysis and gathering feedback to customize products and services for the Indian market.
Building alliances is a key element in Tech Innovators' strategy. Collaboration with local businesses, industry experts, and government bodies is prioritized to navigate regulatory challenges and gain a deeper understanding of the Indian market dynamics. Leveraging local expertise will contribute to a strong foundation in the Indian market. Tech Innovators'
expansion plan involves a culturally sensitive approach, emphasizing a deep understanding of the Indian market. The company aims not only to establish a robust business presence but also to contribute significantly to India's technological landscape.
To navigate cultural differences, Tech Innovators plans extensive research into Indian cultural dimensions, social norms, and consumer behaviour. The objective is to tailor entry strategies to align with the preferences of the Indian consumer base. The research focuses on understanding the intricacies of successful market entry, including cultural nuances, regulatory landscapes, and competitive strategies. The CEO has appointed you as a research manager and your first
task is to identify a business problem related to any of the management functional areas finance human resources, marketing, finance, operations, etc and prepare a research proposal.
Your research problem should draw on academic literature, case studies, and industry insights to inform decisionmaking throughout the expansion journey.
Please ensure that your Research proposal includes but is not limited to a discussion of the following:
Introduction include the background and rationale of this research, research problem statement brainstorming or cognitive mapping and include research objectives
Literature review structured according to research objects or research questions based on researched theory relevant to title or problem statement; and Supported by evidence of having engaged with relevant literature in an
intellectual and academic manner with a minimum of sources or readings. Highlight the gap in the existing literature
Importance, value or benefits of study elaborate on the significand or value of the study and discuss the future benefits of this study for the organisation
Proposed research design include research method, research approach research delimitations and limitations and research ethical considerations make use of the research onion and apply it
Proposed research schedule discuss workplan and possible time frame or schedule for the study
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
