Create a sales proposal using this sample.

Template sales proposal

The template sales proposal can be used to help you structure your sales pitch to potential clients. It includes a cover letter, company presentation, solutions proposal, quote and template client testimonial. Modify it as necessary to reflect your companys circumstances, industry and solutions or products.

[Date]

[Clients name]

[Clients company]

[Clients address]

Dear [Clients name],

Thank you for accepting this proposal from [your company] to provide [your product/service] to [clients company].

We understand you need [describe the outcome the clients company is looking to achieve]. As youll see in the attached material, we have the [experience/process/tools/team] to help you achieve your goals and [solve a specific problem].

Specifically, we bring [describe your unique value proposition and the element of your solution that makes you the best choice]. These capabilities will allow us to provide you with [describe the benefits/results the clients company will receive].

Please do not hesitate to contact me at [phone number and/or email address] if you have any questions about our company or services.

Sincerely,

[Your signature]

[Your name]

[Your title]

[Additional contact information]

You will have to invent most of the information in the proposal. What is important is that you understand how to be 'client focused' by solving the customer's needs with this proposal.

Here are some ideas to get you started:

• You are a commercial real estate agent making a presentation to top-level managers at an accounting firm for the new location of their downtown office.
• You are a salesperson for Red Bull and you were calling on a major grocery store chain
• You are selling pharmaceuticals to a doctor
• You are selling cheese packaging to dairy farmers
• You are selling textbooks to a professor
• You are selling computer software to a start-up liquor manufacturer