Create a SWOT analysis for Mobile Experts using a grid format,

Share $4-5$ factors in each area using bullet points.

Use specific details from the case study to support each bullet point in your SWOT.

Write $3-4$ paragraphs explaining the relevance of each factor and why each is included in the analysis.

Create a $1$ paragraph value proposition for Mobile Experts.

Include an explanation of why you chose the specific phrases and details in the value proposition.

Based on the results of the SWOT analysis, choose one of Ansoff's strategies to implement at Mobile Experts.

Explain, in $1-2$ paragraphs, why you have selected this strategy using support from the case study and how it will be effective. Mobile Industry Overview

Mobile Device Repair

$$ According to IBISWorld, the computer and mobile device repair industry has reported annual revenues of some $$1$ billion and an annual growth rate of $10\mathrm{.}9\%$ between $2007$ and $2012.$

$$ Rising popularity of expensive, damage$-$prone smartphones caused industry bump.

$$ Rapid tech changes, increases in disposable income, and falling phone prices will encourage replacement over repair.

$$ Major segments: screen repair, water damage repair, battery replacement, cosmetic damage repair, other functional repair.

$$ Internet$-$enabled phones are more expensive and more likely to be repaired

$$ Since $2012,$ the number of cell phone repair shops has grown at an average rate of $5\mathrm{.}8\%$ per year to $2,609$ locations nationally.

$$ Higher profits are expected in tablet repair than cell phones by $2019$

$$ Large number of small companies in the segment, generally owned by small, independent operators.

$$ $$4$ billion dollars in revenue $($all segments$)$

$$ Strong growth $($approx$.4\mathrm{.}9\%$ average annual growth to $2014)$ in past decade.

$$ Distribution: through mail or at retail stores where phones can be fixed on site.

Mobile Device Sales

$$ Smartphones represent more than two thirds of all mobile device sales and half of mobile device users.

$$ Shipments for tablets and $2$ in $1$ devices fell to $47\mathrm{.}1$ million in the first quarter of $2015.$ Showing a $5\mathrm{.}9\%$ decline from the same quarter in $2014.$

$$ Cellular enabled tablets are outgrowing the rest of the market.

$$ Cellular tablets have higher usage than Wi$-$Fi only tablets.

$$ Apple still leads overall market despite $5$ consecutive quarter of negative growth $(26\mathrm{.}8).$

$$ Samsung in second place $(19\mathrm{.}1\%),$ Lenovo $(5\mathrm{.}3\%),$ Asus $(3\mathrm{.}8\%),$ LG $(3\mathrm{.}1\%).$