Question: Create a SWOT Matrix, and a BCG Matrix for Hershey Company using the same information from the text and the Learning Assurance Exercise in the
Create a SWOT Matrix, and a BCG Matrix for Hershey Company using the same information from the text and the Learning Assurance Exercise in the text steps 1-2 (p. 199). Then, prepare a SWOT Matrix for Hersheys Company. For the BCG, use the information in the Learning Exercise in the text to prepare a BCG matrix for Hershey locating each division where it best represents its position relative to market share and growth. When complete with both exercises, include a short narrative of key conclusions from the (1) SWOT analysis of Hershey, and (2) the BCG work on Hershey. In addition, include conclusions on the Hersheys Company as a result of its position in the BCG and the results of SWOT. Make clear recommendations for Hersheys Company based on integrating the work from these models.
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