Create a TOWS Matrix with (3 SO, 3 ST, 3 WO, and 3 WT potential recommendations)ALL recommendations contained within the TOWS Matrix MUST be S.M.A.R.T. recommendations. This means that EVERY item you put in EVERY quadrant of your TOWS Matrix needs to pass the S.M.A.R.T. checklist and should be lengthy enough to address those elements.

This means that EVERY recommendation needs to include the element of being:

Specific (addressing a specific goal/task to be addressed)

Measurable (having a way to quantitatively measure impact)

Attainable (seeming reasonable to complete)

Relevant (focusing on addressing an operational matter)

Timely (having a dedicated endpoint for completion and evaluation)

Strengths	Weaknesses	Opportunities	Threats
Well-trained staff with most employees having at least 5 years of experience with the company	Lack of facility space to showcase all products and services	Expand existing facilities	Limited financial resources to expand significantly
Well-defined and industry-leading distribution network for acquiring supplies to perform jobs and tasks	Lack of storage space to house inventory	Purchase and expand into new facilities	Limited human resources to expand without potentially damaging existing levels of service
Strong partnerships throughout the supply chain	Outdated technology for inventory replenishment	Purchase more warehousing space	Competition offering better compensation
Well-received customer service from employees	Lack of policy manuals for consistent training; employees just learn from job shadowing/mentorship	Purchase better technology to manage inventory	Competition has more facility space
Mentorship program for new employees	Lack of fundamental resource allocation system to track all resources effectively	Update technologies related to resource management and budgeting	Competition has more inventory and a wider array of product offerings
Strong history of current employees training new employees effectively	Inefficient scheduling system for hourly employees	Update training manuals to provide better consistency in outcomes and processes	New technology requires new learning/training
Loyal employees due to history of promoting from within	No standardized quality control system for customer service	Seek out new roles for existing supply chain partners to outsource other business functions	Supply chain partners may seek exclusive arrangements with competitors
Employees are masters of their existing technology and know the current system very well	Employee compensation is below industry average	Hire and train additional employees	Automation may blunt the importance of employee skills