Question: create a written Segmentation Description based on an advertisement in the magazine you selected, MARK 1020 - Principles of Marketing 1 - Creating a Segmentation

create a written Segmentation Description based on an advertisement in the magazine you selected,

MARK 1020 - Principles of Marketing 1 - Creating a Segmentation Profile Assignment Fill this sheet in. Use at least one minor segmentation variable form each category. Use seven in total. Major Segmentation Variables Minor Segmentation Variables Explain the details on your "Top Picks" (The Minor Segmentation Variables) within each of the (within the Major Segmentation "Major Segmentation Variables" See reference sheet for details. Variables) Geographic 1. World Region or Country 2. Country Region Which one(s) are 3. City or Metro Size Top Picks 4. Density 5. Climate Demographic 6. Age 7. Gender Which one(s) are 8. Family Size Top Picks 9. Family or Life Cycle 10. Income 11. Occupation 12. Education 13. Religion 14. Ethnic Origin 15. Generation Psychographic 16. Social Class Which one(s) are 17. Lifestyle (Use VALS) Top Picks 18. Personality Behavioral 19. Occasions 20. Benefits Which one(s) are 21. User Status Top Picks 22. User Rates 23. Loyalty Status 24. Readiness stage 25. Attitude toward product Segmentation Profile Name: Description: Page 2 MARK 1020 - Principles of Marketing 1 - Creating a Segmentation Profile Assignment Fill this sheet in. Use at least one minor segmentation variable form each category. Use seven in total. Major Segmentation Variables Minor Segmentation Variables Explain the details on your "Top Picks" (The Minor Segmentation Variables) within each of the (within the Major Segmentation "Major Segmentation Variables" See reference sheet for details. Variables) Geographic 1. World Region or Country 2. Country Region Which one(s) are 3. City or Metro Size Top Picks 4. Density 5. Climate Demographic 6. Age 7. Gender Which one(s) are 8. Family Size Top Picks 9. Family or Life Cycle 10. Income 11. Occupation 12. Education 13. Religion 14. Ethnic Origin 15. Generation Psychographic 16. Social Class Which one(s) are 17. Lifestyle (Use VALS) Top Picks 18. Personality Behavioral 19. Occasions 20. Benefits Which one(s) are 21. User Status Top Picks 22. User Rates 23. Loyalty Status 24. Readiness stage 25. Attitude toward product Segmentation Profile Name: Description: Page 2

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