Create an Executive Summary and Marketing Plan that includes the following: - Executive Summary Explain why a long-term care facility and marketing of a new service - Virtual Memory Lane Experience (A customizable virtual reality (VR) or large-screen immersive experience that lets residents "visit" places from their pastlike their childhood neighborhood, wedding venues, or historical events from their youthhelping stimulate memory, reduce anxiety, and encourage storytelling and social engagement) is selected along with a justification of this efforts importance. - Marketing Plan Communicate key opportunities to the Board of Directors. The marketing plan should reflect the long term care facility and marketing of the new service listed above, to address the following components: a. Specific goals and SMART objectives b. Detailed explanation of product, price, promotion, place, packaging, positioning, and people c. Supporting information for this initiative (e.g., this may include information on the market audit, target audience, and demographics) d. Marketing strategy and business communication standards to be used e. Assessment of due diligence (any operational, financial, or human resources requirements needed to implement the plan) f. Description of any benchmarks from other competitors or industries g. Specific marketing actions h. Specific explanations of necessary budget, revenue, and staff i. Limitations to implementing the plan Include references.