CREATE AN EXECUTIVE SUMMARY BASED ON INFORMATION ON ARTICLE:

The new product that we have chosen to sell is homemade artisanal soaps. Our product will be available and cater to all skin types-sensitive, oily, dry, combination, or normal. The various aromatic senses of the artisanal soaps will also accommodate a variety of all preferences, such as stress relief to providing boosts of energy. Also, our homemade soaps will be organic and hypoallergenic. The product will be gentle on the babys skin, as well as be able to cater to those who suffer from skin conditions such as eczema and acne. Our product will also be safe for women and mens most sensitive and private areas, ensuring a healthy cleanse without causing irritation or disrupting the Ph balance. The soaps will be packaged from 100% recycled biodegradable materials, and 4% of the proceeds will be invested in the revitalization of our streams and lakes and will also contribute to wildlife protection.

Target Market and Value Proposition

Market demographics will consist of any skin type, and for any person who would like an all-natural, aromatherapy healing soap that promotes healthy skin. With proceeds going to an amazing cause, our company and customers will also be supporting the environment in addition to supporting lakes and streams which will ultimately help protect and rebuild our wildlife.

The target market will be those who are interested in natural plant-based products. Our team will be targeting a market that is ecofriendly and are committed to preserving our environment, as our product team feels that products should be safe for the environment and clean for the skin.

Digital Marketing Strategy

Our team will research utilizing the digital market as our main source of advertisement. The research process will include developing or selecting a search engine that will be easily accessible for all our users, but security protected to avoid cybersecurity issues or spam. Tool links will need to be created where potential customers can feel comfortable using the features, preventing a fear of possibility where their information results in the hands of other companies or other people. Simple contact information will be requested from our users, such as their telephone number and/or an email address for preference communication. Our marketing team will be able to reach out to customers and potential customers to initiate a strong customer base.

The company and product website will have a review section for hopeful, positive reviews. Any negative reviews will be closely monitored and analyzed so that potential issues may be communicated and resolved if such a problem may occur. We want customers to speak freely, but in return, we want to be able to support and guarantee our product. Team Juliet will offer social media promotions. For example, if the customer follows Team Juliet on social media, the customer will receive 10% off their order. If the customer were to post a Team Juliet product on their page, the customer would receive 20% off the next purchase. When each customer performs the product check out process, the customer will have the option to subscribe to our newsletter (which will be provided every month) highlighting product specials as well as new products. Team Juliet will also film a commercial emphasizing how the company and product profits will benefit earth conservation measures via proceeding donations. We also conduct how-to tutorials on social media to highlight our products and demonstrate the multiple methods of how Juliet Artisanal Soaps can be used.

Data Management

For data management, Team Juliet will utilize Google Analytics, which will study data such as website visitors, page views, traffic sources, and bounce rates. This data will provide information about who visits your website, how long they stay on the website, and where they come from. Team Juliet will be able to create a Google account, add a tracking code to our company website, and be able to receive necessary data and insight to prosper as a business and learn about the customer (Martech Series, 2020).

Direct Response Marketing

In addition to webinars on our social media site to highlight our products as well as show the multiple ways our soaps can be used; Team Juliet will conduct running search ads and display ads as another form of direct response marketing. This will require little time to receive measurable results. The search ads will appear to those who are already searching for Team Juliets product or service, and our display ads will be paid placements that appear based on various targeting demographics (Instapage, 2020). As a strategy for Team Juliet, we will develop a company search engine, and collaborate with environmentally friendly initiative websites (and companies that promote the environment) to market our ads. Websites are usually the face of a company and the customers first point of information. Potential or new customers will be able to access additional websites (in addition to Team Juliets website) to review products and make purchasing decisions.

Content Marketing Plan Outline

To grow our business, we will use content formats that will attract paying, repeat customers. Juliet Soap Company will develop the following marketing content formats to help understand potential customers, customers, and audiences. The content will be specifically created to solve customer possible problems and address inquiries to grow the business (Patel, 2019).

Q&A Sessions- will stimulate the audience, who will directly interact, listened to, feel included, and understood

Webinars- webinar eliminates the need to travel and makes it easier and cheaper for our target group to be involved by our message

Giveaways- Giveaways can build brand loyalty and generate new business leads

Helpful Application Tool-serves as an additional form of assistance to help new customers as well as repeat customers

Videos-boost social shares and conversion rates

Surveys-receive qualitative feedback

Photos/Images-showcase products and services, increase platform traffic, improve the ranking of search engines, show customer products and services, and promote business name (Business Queensland, 2019)

Mobile marketing Plan Outline

We plan on creating a mobile app that would allow people to purchase and create customized orders on their phones for the soaps. We also plan on creating content that is versatile on the desktop as well as smaller screens. We plan to link all our social media to our main website which would boost customer interaction. We also will push for email sign-ups at checkout. This would require online users to create a user account and in-person users to subscribe to monthly emails. We can send out email blasts to keep in touch with our customers and create a solid loyalty program. By having our online orders create accounts it enables it to be a faster check out process when they return.

Customer Service

As an online customer service strategy for Juliet Soaps, our team will develop a multi-channel system that will accommodate web, email, mobile, and social options. This form of e-commerce customer service will deliver quality customer service across all the channels, allowing Juliet Soaps to be wherever customers need us to be. As Juliet Soaps key objective and KPI is for website conversation to increase by 25% by 2021, our live chat sessions on our webpage and social media platforms will allow us to observe how effective conversations with customers have been. Juliet Soaps will be able to resolve potential problems before issues arise by communicating effectively with customers on a personalized level. Customers will be addressed by their name when communicating about our products and services when completing customer surveys (to measure customer satisfaction), and when working with our custom phone support team. When utilizing our video and seminar platforms, Juliet Soaps will use a storytelling method to engage customers with the information they are looking for and keep the brand fresh within the customer minds.

As a successful brand, we expect our customers to buy. Rather than having customers seek a need or wait for a restock of our product, Juliet Soaps will utilize an automated system to handle the whole process from beginning to end (Acquire, 2020). This method will save time, improve your productivity, and increase customer satisfaction, as product needs will be fulfilled for stocking and shipping.

Social and Regulatory Implications

Social and regulatory implications of our digital marketing plan will include the following:

Inventory of all mobile devices, computers, laptops, disks, flash drives, and other equipment to keep track of where our company stores sensitive data and prevent identity theft. This is to include the location of any of these devices that are subject to sensitive information. If personal devices are used for business, they are now subject to inventory rules and guidelines even if its a home computer that conducts any business.

Communication with every department including our sales department, accounting, human resource, IT, and inside/outside sales reps to keep track of all personal information that is given and relieved. Get a complete picture of:

Who hasor could haveaccess to the information. Which of your employees has permission to access the information? Do they need access? Could anyone else get a hold of it? What about vendors who supply and update software you use to process credit card transactions? Will contractors operate your call center?

How your business receives personal information? Does it come to your business through a website? By email? Through the mail? Is it transmitted through cash registers in stores?

Where you keep the information, you collect at each entry point. Is it in a central computer database? On individual laptops? On a cloud computing service? On employees smartphones, tablets, or other mobile devices? On disks or tapes? In file cabinets? In branch offices? Do employees have files at home?

Who sends sensitive personal information to your business. Do you get it from customers? Credit card companies? Banks or other financial institutions? Credit bureaus? Job applicants? Other businesses?

What kind of information you collect at each entry point? Do you get credit card information online? Does your accounting department keep information about customers checking accounts?

Many different types of information present varying risks that can not only put us out of business but could create problems in peoples lives. We will pay attention to how we keep personal indemnification information such as Social Security numbers, credit card or financial information, home address, and any other sensitive information. Our goal is to prevent any thieves and theft to happen to any customers and our business.

Conclusion

Team Juliets soap will be available and cater to all skin types-sensitive, oily, dry, combination, or normal. It is safe, healthy, and the soaps will be packaged from 100% recycled biodegradable materials. Our market demographics consist of these advantages. The target market will be those who are interested in natural plant-based products. Our team will research utilizing the digital market as our main source of advertisement with the process of developing or selecting a search engine that will be easily accessible for all our users with a security measure to avoid spams via email. The goal is to increase website conversation by 25% by 2021 and will be reported every quarter. Team Juliet will conduct running search ads and display ads as another form of direct response marketing. We will also develop a company search engine and collaborate with environmentally friendly initiative websites (and companies that promote the environment) to market our ads. As for our plan goes on, mobile app purchasing will also be necessary and available for customers convenience. Our team will develop a multi-channel system as well. That will accommodate web, email, mobile, and social options. This form of e-commerce customer service will deliver quality customer service across all the channels, allowing Juliet Soaps to be wherever customers need us to be. Customer loyalty is the ultimate goal for a business. As a successful brand, we expect our customers to buy. Rather than having customers seek a need or wait for a restock of our product. Customers privacy is our focus as well. Thus, a well-designed purchasing and monitoring system is especially important to create a safe, easy to use environment for our customer.