Create an original Video Documentary titled Needs vs Wants How Has Modern Marketing Affected Consumer Behaviour
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Question:
Create an original Video Documentary titled “Needs vs Wants – How Has Modern Marketing Affected Consumer Behaviour"
This Video Documentary will be 5-6minutes in duration
Each group member will play a role in this video, but it is suggested that the video have a primary host/speaker to lead the interview process
The video will take an investigative approach and interview folks to gain an appreciation of their opinion on the topic, while you also examine some examples within popular culture such as what we see in commercials, in print, web, and hear on the radio
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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