Question: Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to

Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to include the following:

Introduction: Introduce your product or service, a virtual visa card to pay for veterinarian services.

How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company, MetLife Pet Insurances.

Speculate about whether the product or service fits within the capabilities of the company based on your research from previous modules

(

use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company

s website

) .

Justification: Justify your suggestion based on the numbers.

What will be the revenue gain?

Speculate on an ROI that justifies the project for investors and

/

or senior management.

Enhancing the mission: Explain how the new product or service enhances the company

s overall mission.

Does it project profitability?

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