$($Create effective and ethical direct$-$mail and e$-$mail sales messages.$)$

Identify a situation in your current job or a previous one in which a sales message is or was Using suggestions from this chapter, write an appropriate sales message that promotes a product or service. Use actual names, information, and examples. If you have no work experience, imagine a business you would like to start word or data processing, pet grooming, car detailing, cleaning, tutoring, specialty knitting, balloon decorating, delivery service, child or elder care, gardening, lawn care, or something else.

Your Task: Write a sales letter or an e$-$mail marketing message selling your product or service to be distributed to your prospective customers. Be sure to tell them how to respond. Consider adding graphics or photos$$either your own or samples borrowed from the Internet.