Create (either orally or in written form) a plan for how you will reach the desired profit goal. As you formulate your plan, remember that it costs money to make money. So, if your plan is to increase corporate partnerships, keep in mind that it may cost money in areas like labor and office supplies to generate this additional revenue. In short, the net profit increase must be $350,000 while factoring in both revenues and expenses.

Table 1

Sources of Annual Revenue

Source	Amount
Ticket sales	$4,500,000
Luxury suites	$200,000
Stadium naming rights	$200,000
Concession sales	$750,000
Merchandise sales	$250,000
Stadium advertising	$225,000
Game program and web advertising	$75,000
In-game promotions	$50,000
Total revenue	$6,250,000

Table 2

Sources of Annual Expense

Expense	Amount
Salaries and benefits	$2,750,000
Stadium rental	$1,100,000
Team travel costs	$800,000
Office expenses	$50,000
Team supplies and equipment	$350,000
Advertising and marketing	$200,000
Taxes	$750,000
League payment	$50,000
Insurance	$50,000
Total expenses	$6,100,000