Create five training objectives for this sales training course that align to the training needs analysis findings. Loss of $18\%$ of existing customers to competitors with comparable products.

Customers cite lower prices and believing that the competitor$$s product was better as the most common reasons.

Sales reps report that they are not confident in one or more basic sales skills.

Surveys indicate that sales reps often cannot accurately describe the benefits and contraindications for products they sell.

Surveys indicate that sales reps often cannot suggest other products in our catalog to meet customer needs.

Customer complaints indicate slow response rates to customer calls and questions.

Customer complaints indicate that sales reps have given them incorrect information about pricing and ordering.