Create two paragraphs and include 2 scholarly sources for: Intangible Cost 1: Reputation Damage Aspects: Loss of customer trust and loyalty. Negative public perception leading to adverse media coverage. Impact on DargeanGrix: If a scandal or poor product performance results in lost customers, estimates say it could decrease overall revenue significantly (e.g., 10% loss in customers). Assigned Cost: For instance, if the average customer generates $1,000 annually, a 10% loss of 500 customers could equate to a loss of $50,000. Justification: Discuss the effects of poor reputation illustrated in case studies (e.g., how brands like Nissan faced similar issues affecting sales)