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Executive summary

Project objectives

Business description

Products and services

Financing need

Key people $6$

Risk assessment and contingency plan $6$

Business overview $7$

Business description $7$

Mission, vision, values $7$

Industry overview and trends $7$

Technological trends $8$

Government regulations $8$

The market $8$

Overview of market trends $8$

Target market $8$

Products and services $9$

The competition $9$

Competitors and types of competition $9$

Competitors$$ strengths and weaknesses $9$

Competitive advantage and differentiator $9$

Sales and marketing $10$

Customers $10$

Suppliers $10$

Advertising and promotion $11$

Pricing and distribution $11$

Customer service policy and warranties

Operating plan

Business location

Equipment

Technology requirements and investment needs

Environmental compliance

People

Description of the management team

Description of advisory team

Key employees

Action plan

Project objectives

Resources required

Action plan

Risk assessment and contingencies