$.$ CREATE your own $$Insight Capture Template$$ that you think IDEO

could have used to savor surprises. You can either add three elements

to the case$$s template on EXHIBIT $7,$ create an entirely new INSIGHT

CAPTURE TEMPLATE, or use any of the templates showed during

our in$-$class lectures. Add $3$ of your own insights to it $($insights you$$ve

gained from reading the case and watching the case$$s video$).$ In a

nutshell: you are designing your own insight capture template in order

to add $3$ of your own insights to it$.$

$3.$ How would you characterize IDEO$$s human$-$centered innovation

culture, process, and philosophy? What are the core elements?

$4.$ As you watch the customer interview video $($Chapter $3\mathrm{.}2$ in the online

multimedia$),$ use the case$$s Exhibit $7$ to guide your thinking about the

following question. What do you learn from this customer that the

team might use as it reimagines the movie$-$going experience? What

are the most important features of the way the team interacts with him

during the interview?