Creating a Segmenting, Targeting, and Positioning Strategy $(40$ points$)$

Choose a company that you believe demonstrates ethical practices and values. This could be any

organization you admire or feel is socially responsible. Explain why you consider the chosen company to

be ethical. Provide specific examples of corporate social responsibility $($CSR$)$ or social$/$cause marketing

activities the company is engaged in$.$ Support your reasoning with evidence.

Identify the target market that the company serves. Describe the characteristics of the target market

and provide a rationale for your selection based on the company's products or services.

Analyze the bases of segmentation that the company uses to divide its target market. Identify the

criteria the company uses to segment its customers effectively.

Determine the targeting strategy employed by the company: undifferentiated, concentrated, or multi$-$

segment. Justify your choice by considering the company's approach to market segmentation and the

specific needs and preferences of its target market.

Develop a positioning strategy for the company or its brand by creating a unique value proposition

$($UVP$)$ statement.