Creating an identify Zhang Lan opened her first restaurant specializing in Sichuari cuisine in in the 1 9905 in Beijing with $20000 of savings. Today South Beauty is a chain of some 40 restaurants employing thousands of people-. it offers highe'uality, high quality high price dining in luxurious surroundings from the first restaurant Zhang Lan realized that a restaurant was about more than just food. The presentation of the food was important, it had to lock good as well as taste good. Service had to be first classy. The design of the interior had to match the prices being charged and create the right ambiance, Today the flagship restaurant is the opulent lan club in Beijing, in Beijing,:with an interior designed by the French designer Philippe Stirck. Location was also important, and the first restaurant was located near to the government buildings, and government officials frequently visited with important guests. However, creating Clear identity and branding it where the key factors that would help her the chain. She has tried to create a brand that appeals to her target market - 'bushess-white-collar people she chose an opera mask as the logo for south Beauty echoing the consistent theme of quality and luxury that she hopes is embodied in the brand.

Questions:

1 . Zhang lan has implemented marketing concept into the business. Support this statement by giving justification to the statement. (2marks) 2.Since South Beauty is so successful in the restaurant business. suggest if it is advisable for them to conduct a market research from time to time? (4 marks)

3. Assuming: that Zhang Lan intended to expand her business internationally. Suggest 2 possible forms of international trade that can be considered by Zhang Lan. Explain your SUGGESTION. (4 marks )

4. Based on the case. identify at which stage of business growth does south Beauty stand at the moment. Provide Two points from the case that support your answer (5 marks).