Question: creating an informal proposal (letter format) for an external client. There are two main elements that need to include: selling an idea and asking for

creating an informal proposal (letter format) for an external client. There are two main elements that need to include: selling an idea and asking for money.

Introduction

Background/Purpose

Proposed Plan/Benefits

Budget (insert a well-designed table into your document)

Authorization (with action date)

may also want to include other graphics or visual elements if they support your proposal. (A floor plan, for example, if you are organizing an event in a specific space) I suspect that your proposal will run somewhere between 3-5 pages.

The idea is how to use persuasive writing to sell your idea, convince the reader that your budget is reasonable, and demonstrate that there are many benefits that flow from your proposal. Be sure to keep the scope of your idea manageable. For example, a proposal to solve homelessness in Ottawa is too large and complex a problem to address through an informal proposal. Keep your idea small and focused. Please share your idea with me ahead of time, so that we can shape it accordingly.

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