Question: Creating brand awareness is the first step in creating brand equity. Political candidates know name recognition is critical to successparticularly for incumbents to get reelected.

Creating brand awareness is the first step in creating brand equity. Political candidates know name recognition is critical to success—particularly for incumbents to get reelected. If you were a marketing adviser to a challenger for the congressional seat in your district, what would you recommend the candidate do to create brand/name awareness?

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