Creative problem$-$solving is increasingly done in groups or teams. If the creative process is structured carefully, the team can implement more ideas more efficiently than the individual. For group creativity to be fruitful, the process must contain just enough structure to be effective, with enough freedom to remain creative.

Discuss the difference between brainstorming, reverse brainstorming, and the nominal group method and how you would use these three methods to help produce more creative group and team results. with references.