Creative Tactics and Content Support -What specific creative tactics (executional elements are used - be specific i.e.: straight ell, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality/symbol, imagery). How was the message structure (order of presentation, conclusion drawing, message sidedness, verbal/visual balance) used to support the messaging? What design elements re-emphasized the message (headlines, visuals, layout, music, script etc.) What additional content support was used, e.g. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc. to support the ad? Linkages here are to Chapter 7. 8. Ad Effectiveness: Articulate on why or why not this advertising was effective. If you are sitting on the couch watching this, what is the main message and does it link to the USP, the target, objectives etc. Link at least two (2) additional research/data insights you find that re- emphasizes your conclusion