Creative Thinking: TRIX CEREAL (Using Scamper tool to recognize business opportunities) Now we are going to do a scenario activity where you will get recognize business opportunities in a realworld simulation using SCAMPER tool. You are part of a marketing team for the small food company in Turlock, General Mills. Today, your team was given the following task. The company wants to expand its market share, and coll-more cereal-but not necessarily as a food product. Therefore, the company now wants your team to generate as many possible alternative uses (besides as a breakfast cereal) for Trix cereal. Specifically, your boss has asked your team to present your ideas to the executive board, which will include prospective investors. Use the SCAMPER chart below to come up with ideas. Cereal website: http://generalmills.com/Brands/Cereals/Trix.aspx SCAMPER TRIX CEREAL S Substitute C Combine A Adapt M Modify/Magnify P Put to other use E Eliminate R Reverse / Rearrange