Creativity and Marketing

2x) 28) When consumers use a problem-solving process to make purchase decisions, what is A) Making the commitment to purchase a particular product or service c) Gathering information about possible solutions D) Evaluating the decision E) Evaluating alternative solutions 29) Monica does not find her regular brand of shampoo at the store. She looks at the bottes 20) of three brands before deciding on the Shine-On brand, Monica has engaged in problem solving A) extensive B) limited C) intensive D) analytical E) routinized 30) What is the level of involvement in a purchase decision for a small kitchen appliance? A) Low B) Moderate C) Routine D) Extensive E) Limited 30) 31) 31) Planning for mass selling involves strategy decisions about: A) who is the target audience. B) how target customers are to be reached. C) what kind of advertising is to be used. D) what is to be said to the target customers. E) All of these strategy decisions are involved in planning for mass selling. 32) Price reductions given to channel members to encourage them to advertise or otherwise promote a firm's products locally are: A) quantity discounts. B) brokerage allowances. C) trade incentives. D) push money allowances. E) advertising allowances