Question: Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years, the company has implemented winglets and a bring -

Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years, the company has implemented winglets and a bring

-

your

-

own

-

device policy across their fleet. What do these successful changes exemplify?

.

assembly networking

.

corporate synergy

.

organizational innovation

.

reverse engineering

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