Crescent Pure

Break even analysis $(9$ points$)$ a$.$ Based on information in the case, calculate the Retail and Distributor profit per unit of can and per case $(3$ points$).$ b$.$ Calculate the required monthly cases that each distributor needs to sell to break even on the distributor costs. What is the forecasted profit for each distributor if PDB is able to sell all Crescent Pure cases? $($assume each of the three distributor gets one third of the production$).(3$ points$)$ c$.$ In the case it is given that the California, Oregon and Washington market represents $15\%$ of the national demand and therefore, calculate the national advertising budget assuming the advertising is spent proportionally to the demand across the country $($ad spend budget for CA$,$ OR$,$ WA markets is given in the case$).$ How many cases would PDB need to sell in the national market to break even on the national advertising budget? How much is the break$-$even in terms of market share in energy and sports markets, respectively? $(3$ points$)$