Question: Crest is a very well-established toothpaste in the maturity phase of the product life cycle. Customers have already been persuaded about the merits of Crest.

Crest is a very well-established toothpaste in the maturity phase of the product life cycle. Customers have already been persuaded about the merits of Crest. Crest toothpaste uses reminder promotions to do all of the following EXCEPT _______.

a.

reinforce the merits of the toothpaste in the minds of the target market

b.

keep the product and brand name in the public's eyes

c.

introduce new, appealing flavors of toothpaste

d.

trigger a memory in the mind of the consumer that leads to a purchase

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