Question: Crest is a very well-established toothpaste in the maturity phase of the product life cycle. Customers have already been persuaded about the merits of Crest.
Crest is a very well-established toothpaste in the maturity phase of the product life cycle. Customers have already been persuaded about the merits of Crest. Crest toothpaste uses reminder promotions to do all of the following EXCEPT _______.
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