Question: Criitically analyze the distinction between a Unique Selling Proposition ( USP ) and a Value Proposition. How do these concepts influence a company's competitive positioning,

Criitically analyze the distinction between a Unique Selling Proposition

(

USP

)

and a Value Proposition. How do these concepts influence a company's competitive positioning, and in What ways can businesses effectively leverage both to enhance customer perception and drive sustainable growth in a competitive market?

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