Question: Criteria for forming segments involve both similarities and differences. Which statement is most accurate? Multiple Choice If there are any differences at all, you should

Criteria for forming segments involve both similarities and differences. Which statement is most accurate?
Multiple Choice
If there are any differences at all, you should forgo any segmentation.
The needs of buyers should be the same, both between segments and within segments.
Within a segment, the needs of potential buyers should be different; among segments, the needs of buyers should be similar.
The needs of buyers should be different, both between segments and within segments.
Within a segment, the needs of potential buyers should be similar; among segments, the needs of buyers should be different.
Criteria for forming segments involve both similarities and differences. Which statement

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