Criterion 2: Propose solutions Proposes solutions that are sensitive to all identified issues There are many possible solutions; excellent papers will propose 2 solutions that each directly address MCM's main business problem, are feasible, and consider all or nearly all relevant external and internal factors / considerations, with particular attention to the most important. 2 proposed solutions must be forwarded so comparisons can be made between them as part of the evaluation criterion that follows. Descriptions of alternative solutions must be sufficient for the target audience to recognize why they are alternatives worthy of consideration. Criterion 3: Evaluate potential solutions Evaluation of solutions contains thorough: Insightful explanations, and Feasibility of each solution, and . Impact of each solution Excellent papers will exhibit clear thought, with detailed documentation of the degree that proposed solutions address MCM's main problem, their feasibility and their consideration of all external and internal factors, with particular consideration of the most important. The interests of all significant stakeholders are taken into consideration, including existing customers, the workforce and the town of Kopparstad, and the likely impact of proposed solutions on stakeholders is examined