Critical reflection on the drivers behind competitive advantage and analysis on the contribution of process design and supply chain configuration in providing cost advantages $.$your report must be based on critical evaluation and reflection on the reviewed literature not based on summarising information presented on the company$$s website and other resources. It is important to illustrate understanding of the presented thoughts in the module and ability at applying the learnt knowledge on the selected company. It is also important to illustrate synthesis skill by integrating knowledge gained from different resources into a cohesive whole.