Question: CRITICAL THINKING EXERCISE # 3 INSTRUCTIONS: Match the concept with the correct example or application by putting the letter of your choice in the 'ANSWER'

CRITICAL THINKING EXERCISE # 3 INSTRUCTIONS:

CRITICAL THINKING EXERCISE # 3 INSTRUCTIONS: Match the concept with the correct example or application by putting the letter of your choice in the 'ANSWER' column. Each item is worth one (1) point for a total of 10 points. You may submit your assignment sooner than the deadline. However, there is no extension of the April 30 deadline for submission of this assignment. ANSWER CONCEPT EXAMPLE/APPLICATION 1. Category killer 2. Administered VMS 3. Pull strategy tool 4. Disintermediation 5. Possession utility example 6. Broad breadth of product line 7. Encoding example 8. Public relations 9. Message objective: to inform 10. Rational appeal a. Toyota leasing options b. coupons c. department stores d.gecko in Geico's ad e. Ikea f. most credible type of communication g. product is in the introduction stage h. Walmart i. Ad for COVID-19 medication j. Buy ticket on United Airlines website

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