Critical Thinking Exercise Don't Do It Yourself ANALYTICAL THINKING, APPLICATION For years, your construction materials business has had a B2B Web site that is used extensively by contractors in your area. Recently, you have decided to launch a B2C site to sell home repair materials to do-it-yourself (DIY) homeowners as well. Moving into the B2C market requires you to adapt your B2B business practices to better meet the needs of a B2C Web site. For instance, you had an established way to get payments from your B2B customers involving credit lines, invoicing, and installment plans, but you have never dealt with collecting online payments for relatively small orders from individuals. As you have begun planning for the launch of your B2C site, you have made two key decisions: (1) you will learn more about electronic payment systems and (2) you will hire a knowledgeable professional to construct the site. In order for your B2C site to thrive, you will need to accept credit cards, debit cards, PayPal, WePay. Venmo, and other forms of electronic payments. You are planning to research their terms of use-such as how much they charge you when they are used to make a payment-before making a final decision on what types of electronic payments you will accept. You will trust the professional B2B Web site developer to gather all the necessary information to support electronic payments and to ensure that your site will interface with the systems of the electronic payment providers. Review Questions 1. What should the Web site developer do to ensure security of the information used by your site? 2. Is it better to limit payment at the B2C Web site to only credit cards and debit cards, or is it better to have a wide variety of electronic payment types? Critical Thinking Questions 1. Why should your business have separate B2B and B2C Web sites? 2. Many DIY customers are young and use their phones to make most of their online purchases. How will you assure your B2C Web site is m-commerce friendly