Critical Thinking refers to the ability to analyze information objectively and make a reasoned judgment. It involves the evaluation of sources, such as data, facts, observable phenomena, and research findings. In this activity you should be able to draw reasonable conclusions from a set of information, and discriminate between useful and less useful details to solve problems or make decisions.

What uses of your social media data are acceptable for marketers to use?

What examples can you share that support your perspective?

Where is the limit of privacy in the use of Big Data?

Is keeping control of your digital information important?