Critically analyse how your organisation can use Google approach to attract,develop and retain talent. Refer specifically to building a nee paradigm.

subject: Human resource management

. Question 2 259 Case study: Google - The benefits are breathtaking Before I highlight the extraordinary benefits that Google offers it is important to the although these benefits are certainly to breathtaking the train tot onto y potential applicant's attention, they are not designed just for record purposes. They also designed to encourage collaboration, to break down banners between two and te stimulate individual creativity and innovation These benefits do attract some of the wrong people that is talented in who soking benefits rather than an opportunity to do their bout work, which are Challenge. In addition, some argue that such a wealth of benefits and opportunities to play distracts less-focused workers from their jobs. The take away to other firma isi you do match Google's non-work' benefits (as firms like SAS have almost done you w not automatically attract the very best and the most innovative to do that you wis need strong employment brand' and jobs that are designed to continually challenge and grow employees A partial list of Google's "I bet you don't have that where you work benefits is Flexi hours for nearly every professional Maternity and parental leave u employee moms and dads can damaxpenses Casual dress every day (and this goes well to $500 for take-out meals during the beyond business casual) first four weeks that they are home with Employees can bring their dogs to work their new baby every day Employee referral bonus program On-site physician Nearby childcare centre On-site dental care Back-up childcare for parents when the Health benefits that begin as soon as an regularly scheduled chiccare fall through employee reports for work Free shuttle service to several San Free massage and yoga Francisco and East and South Bay Shoreline running trails locations (San Francisco 45 miles Stock options everywhere away from the main campus) Free drinks and snacks everywhere Fuel efficiency vehide incentive program (espresso, smoothies Red Bull, health (55 000 assistance if you buy and drinks, kombucha tea, you name it) On-site dry cleaning, plus confro Free meals, including breakfast, lunch and laundry room dinner (some have described this as a A Friday TGIF all employee when feast with multiple locations and world- where the founders frequently class chefs, including one that cooked for A 401k investment program the Grateful Dead) Three weeks' vacation during the first year A "no tracking of sick days' policy Free recreation everywhere, including Employee interest groups formed by video games, foosball volleyball and pool Google employees, these are all over tables the map and are said to include Butty fans, cricketers, Nobel prize winners Valet parking for employees and a wine club) On-site car wash and detailing An on-site gym to work off all the snacks BourceA cane sady of Google recruiting by Dr John Sullivan 5 December 2005 yanayehonour arration can use the Google approach to attract develop Dec 19 ilding a new peradio