Question: critically analyse relevant academic literature and then consider its implications for a real - world multinational enterprise ( MNE ) . The main body of
critically analyse relevant academic literature and then
consider its implications for a realworld multinational enterprise MNE The main body of
your coursework will cover the following two aspects:
A critical analysis and review of academic literature on multinational enterprises and
their location see reading list below Illustrative examples of themes that you might
investigate could be:
Multinationals and the diversity of their locational environments
Location and knowledge sources
Location and institutional compatibility
Locational strategies of multinationals and innovation
The regionalization thesis
The impact of location on multinationalsubsidiary performance.It is recommended to focus on a few key themes maximum
and discuss them in critical detail depth is preferred over breadth An empirical analysis of your chosen themes in the context of a specific company of yourchoice.
You can choose an MNE in any sectorindustry The purpose of this part of the assessment is
to see how you link theoretical themes discussed in part one see above with reallife
organisations part two For example, if you discuss multinationals regionalization
strategies in part one, you can then choose a firm that actually has a regional strategy and
highlight how this regional strategy impacts innovation, performance etc.I need critical analysis
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