Critically analyse the wisdom of utilising sales promotions as part of the marketing strategy.

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Management and Cost Accounting

ISBN: 978-1473748873

10th edition

Authors: Colin Drury

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Posted Date: Jul 13, 2023 09:55 AM

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Critically analyse the wisdom of utilising sales promotions as part of the marketing strategy.

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The wisdom of utilizing sales promotions as part of a marketing strategy can be subject to critical analysis While sales promotions can be effective in achieving shortterm objectives their longterm im... View the full answer

Management and Cost Accounting

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