Critically analyse your chosen example of B2C marketing material using concepts from B206 to evaluate its potential influence on customer behaviour in a B2C context.

My chosen example is aliexpress.com

The activities in Block 5 have introduced you to a wide range of concepts related to organisational buying behaviours and marketing activities that can influence these behaviours. You should now have a clear idea of organisational buying behaviours, the factors influencing these behaviours, and considerations or challenges faced by the organisation during buying processes. The focus of this assignment is to demonstrate your knowledge and critical understanding of the extent to which organisational buying behaviour differs from individual consumer buying behaviour. You need to demonstrate your knowledge of these topics by analyzing how real-life marketing activities are formulated to influence customer behaviour in B2B and B2C contexts .You need to show your critical understanding by using appropriate theory from the module to explain the differences you highlight.

Potential areas to explore might include. investigating marketing communication in B2B and B2C contexts, identifying the factors (e.g., environmental, ethical, etc.) that are stressed in marketing communications to influence buying behaviours in each context, recognizing considerations (e.g., business relationship, perceived value, etc.) or challenges (e.g., uncertainty, risks, etc.) faced by organizational or individual customers when making purchase decisions. Where relevant and helpful, draw on concepts (i.e., theories, models, and frameworks) that you have studied during the module, in order to frame and analyse your examples and the purchase behaviour they suggest. It is important to apply, rather than simply re-describe, concepts in your essay. You are most welcome to point out and discuss instances where real-life examples you have found appear to contradict a particular concept or theory introduced in this module, thus demonstrating critical thinking.