Critically analyze the business documentary (https://youtu.be/NhwNTo_Yr3k )by applying International Management concepts(Globalization and international business environment/ role of culture/ managing cross-cultural differences/ cross cultural communication, conflict and negotiation, etc).

Back up your analysis by further applying the concepts into a real business situation or company. Explain your view on the application and include recommendations if appropriate.

Mere summary or description of the materials would not yield high marks. Integration of knowledge and critical analysis is what I am looking for in this assessment. The word limit for the report is 2000 words.