Question: Critically discuss the extent to which e - commerce can replace brick - and - mortar retailers as well as the influence of technology and

Critically discuss the extent to which e

-

commerce can replace brick

-

and

-

mortar retailers as well as the influence of technology and the internet on consumer behaviour and consumer empowerment

(70 %) .

Use examples that are relevant to the field of marketing and consumer behaviour to illustrate your answer and provide relevant recommendations to marketers

(

and if applicable to policymakers

)

based on your analysis

(30 %) .

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