Critically discuss three main marketing issues from the crashes that should be of concern to the marketing fraternity worldwide Using the Network Theory, demonstrate how the crash of the Ethiopian Airlines Flight 302 has affected the Ethiopian Airline brand and its sales performance QUESTION 2 Use the Product Life Cycle model to ANALYSE two (2) differences between the maturity and decline stages of products and industries and critically assess the effectiveness of any three (3) growth strategies for extending the life cycle of either a product or an industry in a decline stage

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Question: Critically discuss three main marketing issues from the crashes that should be of concern to the marketing fraternity worldwide. Using the Network Theory, demonstrate how

Critically discuss three main marketing issues from the crashes that should be of concern to the marketing fraternity worldwide.
Using the Network Theory, demonstrate how the crash of the Ethiopian Airlines Flight 302 has affected the Ethiopian Airline brand and its sales performance.

QUESTION 2

Use the Product Life Cycle model to ANALYSE two (2) differences between the maturity and decline stages of products and industries and critically assess the effectiveness of any three (3) growth strategies for extending the life cycle of either a product or an industry in a decline stage.

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