Critically evaluate a range of marketing tools, techniques and principles' can be deployed to support general organisational strategy, exploration of marketing orientation will be of value here. Summative explore how these techniques impact on marketing planning. Organisational are increasing deploying marketing concepts in many functional areas, in a seamless fashion, to the benefit of the organisation. Determine how key marketing methodologies and approaches contribute towards marketing planning within diverse organisations. This task would blend well with 1.1. Detail the component part of the plan, considering your organisational context is complex; ensure that these component parts have sufficiency, to address complexity. Perform a risk assessment, or other methodology of your choice. Put in place a contingency plan to address identified risk, include within this an action statement. A project approach may be considered as a means of implementation of your identified actions and contingencies