Critically evaluate the assembly of a NIVEA marketing mix from the existing product offering  and provide recommendations for optimization of the mix to gain traction with customers. To what extent do you think NIVEA can rely on its brand alone for future growth? Build the strategies that you would recommend to Nivea's marketing manager to ensure continued success in the 21st century.

Answer rating: 100% (QA)

1 Evaluation of NIVEAs Marketing Mix Product NIVEA offers a wide range of skincare products including creams lotions sunscreens and lip balms Their products are known for their quality effectiveness a... View the full answer