Question: Critically evaluate the implementation of Key Performance Indicators ( KPIs ) at Azah Technologies SB . Discuss how misapplication of KPIs can impact both short

Critically evaluate the implementation of Key Performance Indicators (KPIs) at Azah Technologies SB. Discuss how misapplication of KPIs can impact both short-term operations and long-term strategic goals. Suggest a balanced approach to redesigning the KPI system that aligns with the company's objectives and values, focusing on the sales, R&D, and customer service departments.

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