Question: Critically evaluate the key resources available for Bupa (the insurance company) to effectively and successfully compete within its boundary and attain a competitive advantage? Discuss

Critically evaluate the key resources available for Bupa (the insurance company) to effectively and successfully compete within its boundary and attain a competitive advantage? Discuss whether Bupa market position is supported by its value chain and other key internal resources. As a strategist, what recommendations you would suggest to help help Bupa to stay ahead of its rivals.

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