Critically evaluate the statement that advertising is important in building brands. Select a brand of your choice and demonstrate how the marketer of the brand has utilised advertising, sales promotion, and public relations in building this brand. Refer to the AIDA model (Awareness, Interest, Desire, Action) and demonstrate how the marketers of the brand has implemented same with detailed brand marketing action implemented at each stage of the AIDA model. In addition, students must refer to the elements of the marketing communications mix and the need to integrate marketing communication across different media to achieve synergy. (400 words)